Buying diamonds is a unique purchasing experience because in addition to the monetary investment, very often it is an emotional investment as well. While the brand name and flashy taglines are a priority for some people, there are others who put budget-friendliness and accessibility on the top of their list. The common thread, however, is that everybody wants the highest value for their money.
Whiteflash and Tiffany are two of the most esteemed diamond brands out there. Which of these offers the best value is a frequent topic of debate in the diamond community and among the customers. If you find yourself pondering over this question, this article is for you.
About The Brand
Whiteflash
Whiteflash hit the market as a diamond selling brand in 2000 and has only soared in popularity eversince. As of right now, it is among the leading diamond retailers with a huge following both inside the US and internationally.
The brand’s commitment to its customers and the consistency in delivering quality diamonds has led it to winning 17 awards in just 23 years, which speaks volumes about its reliability.
All of Whiteflash’s in-house staff is GIA trained, and many of them are graduate gemologists. The brand is not only dedicated to providing the best diamonds to their customers, but also to ensuring that the trade and process is ethical and safe.
Tiffany
Tiffany and Co. is arguably the most popular diamond brand in the market and unless you live under a rock or have zero interest in jewelry, you most definitely would have heard of it. The brand is around for centuries and has been the go-to for many generations.
At the same time, it is also one of the most expensive diamond retailers, which means that it is not accessible to everybody. Nonetheless, it remains popular among millions of diamond fans and customers.
Quality And Aesthetics
Whiteflash
The bulk of Whiteflash’s popularity is the result of the impeccable quality of its diamonds. The brand only sells diamonds that are close to perfection in terms of all four Cs, i.e, cut, clarity, color and carat weight.
You will not find moissanite and other imitation diamonds on Whiteflash, which is also an evidence of the dedication of the brand to the quality of their diamonds. Moreover, all of the specimens in its inventory are graded and certified by AGS.
The most notable collection by Whiteflash is the ACA, or ‘A Cut Above’ collection of premium, super ideal diamonds. These diamonds are the most superior and near to flawless diamonds out there.
These diamonds possess a precise and almost perfect internal symmetry which allows them to reflect maximum light. This contributes to their fire, scintillation and brilliance.
This 1.021 carat ACA diamond is a prime example of a diamond with excellent quality, heart and arrow pattern accounting for superior sparkle, D color and VVS2 clarity, all features of a high quality diamond.
Tiffany
Tiffany and Co. has earned a well deserved reputation for selling marvelous quality diamonds that can outshine almost all other diamonds.
Tiffany places great emphasis on the cut of the diamond, which is the main determinant of its sparkle and brilliance. Therefore, only excellent cut diamonds are sold by the brand. Moreover, all of Tiffany’s diamonds are above the color grade I, and VVS2 clarity. This means that they are near to colorless and have no visible inclusions.
Tiffany tests and certifies its diamonds in-house, and is claimed to have even stricter testing parameters than most other reliable laboratories. Any diamonds that are damaged or chipped are removed from the collection at a very early stage.
In summary, you can expect the highest quality diamonds that dazzle across the room when you are purchasing from Tiffany.
Online Shopping Experience
Whiteflash
The shopping experience with Whiteflash is a pleasant one. Not only is the website interesting to look at, it is educational and fairly easy to navigate.
Like most other online websites, you can search the diamonds based on a variety of criteria including carat weight, shape, cut, clarity etc. In addition, you can also go into detail and search by fluorescence, depth etc.
Once you click on the product, you get images, 360 degrees videos as well as ASET images of your desired diamond, which is not the case with most other brands. Detailed specifications of the diamond are also displayed.
In short, Whiteflash trumps other brands in terms of online shopping experience.
Tiffany
Tiffany also has an aesthetically pleasing and easy to navigate website. The drop down menus and filters allow you to search the diamonds by their carats, shapes and other parameters which make the process of choosing the best diamond very smooth.
Tiffany also provides detailed images of its products on the website, which saves you from the hassle of going to a store to ensure that you like what you are buying.
Warranty And Customer Service
Whiteflash
Whiteflash has an impressive customer service that allows the customers to be confident during the purchase. It allows you to call or live chat with one of its representatives, who not only answer queries but also help and guide the customers in making a thoughtful decision.
Furthermore, Whiteflash also provides plenty of aftercare services such as cleaning and resizing the ring for up to one year.
Whiteflash offers lifetime warranty and a 30 days return policy with their diamonds.
Tiffany
Tiffany has an extensive customer service that allows its clients to reach out easily. Online or physical appointments can be booked by simply going to the website, which saves the customers from a lot of hassle.
Tiffany products come with a lifetime warranty, as well as a 30 days return policy for exchange or complete refund. Tiffany also provides complimentary polishing and many other aftercare services for its customers.
Price
Whiteflash
Whiteflash ranks among high end brands, so it is important to know beforehand that the retail costs of its diamonds are higher when compared to local vendors. When compared to other brands such as Tiffany, however, Whiteflash is a much more budget-friendly option.
The fact that it sells similar quality superb diamonds at a lower cost means that Whiteflash, overall, offers great value for the money.
An example of it is this 1.04 carat round diamond with VS1 clarity and a color grade E, which retails for $9250. When set in a platinum ring, you can get it for around $13,000. At Tiffany, you can get a similar piece for almost double the cost.
Tiffany
Tiffany is widely known for how expensive its stones are. As mentioned above, Tiffany diamonds are sold at almost twice the cost as Whiteflash diamonds, despite being comparable in all parameters.
This platinum engagement ring with 1.01 carat round diamond that has a similar diamond as the Whiteflash’s mentioned above i.e, VS1 clarity and E color, retails for $21,400. The whopping price difference raises questions on the value that Tiffany offers for the money.
Conclusion
With all the information above, one thing that is fairly evident is that Tiffany and Whiteflash are strong competitors, as both offer the best diamonds that are available in the market.
At the same time, however, the fact that Whiteflash offers similar superb quality diamonds as Tiffany at almost half the cost means that it offers a much higher value for the money.
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